A personal experience, grounded in fitting precision.
Our hearing experts, trained in the rigorous Serenity Method™ — listening, understanding, and the human connection behind a better hearing experience — provide real Clarity Hearing Screenings™ and hearing aids that deliver the cleanest signal to your brain, giving you the confidence to live your best life.
Free Clarity Hearing Screening™ — full hearing test, video otoscope, cognitive screening, and a free check of your insurance benefits, before you decide anything. You leave with a written report, not a guess. If you don’t think it’s the most thorough, detailed hearing screening you’ve ever had, I’ll donate $50 to my favorite charity, Hearing for Heroes. I look at everything, so we both have the best perspective on how to move forward.
The No-Drawer Guarantee™: if I can’t deliver the best clarity your ears and brain will allow, you get a 100% refund. No fine print, no hard feelings.
Not ready yet? Get a free copy of my book — backed by more than 40 scientific studies →
The Lancet Commission's global dementia research identified hearing loss in midlife as the single largest modifiable risk factor for dementia — ahead of diet, exercise, blood pressure, and smoking. And yet an international Audika Group/YouGov survey of 24,000 people found 85% had no idea untreated hearing loss is linked to dementia and other health risks at all. Most guests walk in wanting one simple thing — to hear their spouse and grandkids clearly again. Most leave having learned something bigger: in a three-year randomized controlled trial published in The Lancet (the ACHIEVE trial, 2023), using hearing aids slowed cognitive decline by 48% in participants who already carried more risk factors, compared to a control group that didn’t — a proven, peer-reviewed intervention, not a marketing claim. Catch what’s reversible — because what comes after often isn’t. As a Certified Dementia Practitioner, addressing that connection honestly is part of how I was trained, not an upsell. I’d rather educate you with real science than scare you into a decision — that’s always been the line for me.
Here’s another thread worth knowing: Northwestern University’s SuperAging research found that older adults who keep the sharp memory of people decades younger also report significantly stronger relationships with the people around them (Cook & Rogalski, PLOS ONE, 2017). The Lancet Commission lists both hearing loss and social isolation among its 14 modifiable dementia risk factors — and it’s hard to stay socially connected if you can’t hear the people in the room with you.
Walk into five different hearing centers today and the likely outcome is five different tests, five different price points, and five different recommendations — and the one people end up choosing is often just whoever did the best marketing, not whoever gave the most accurate answer. That’s not you being indecisive. It’s an industry with no shared standard for what “verified” actually means.
There’s a name for the pattern underneath that confusion: Test-and-Vanish. A hearing center runs the bare minimum testing required by state licensing law — enough to legally dispense, not enough to actually verify the fitting — sets the hearing aid to its factory presets instead of your actual ears, hands it over, and often never calls to check back in. Two halves: the “test” half and the “vanish” half. Across my own 18 years and 38,000+ hours, the majority of guests I evaluate who were fit somewhere else were fit incorrectly — regardless of what they paid.
Because of that combination — undertested, factory-set, and never rechecked — most people wearing hearing aids today are wearing devices that were never set correctly for them in the first place, or haven’t been kept up to date with how their hearing has changed since.
18 years and 38,000+ hours fitting hearing aids. Disabled veteran. Lives with hearing loss and tinnitus himself, and wears the same technology he recommends. When he fit his own grandparents, the ones who raised him, he gave them exactly one recommendation — the highest standard available, never five different options.
Screened. Verified. Promised.
Every part of it exists for one reason: to replace vagueness with absolute clarity, at every step, so you get the best possible outcome — not a guess.
Call (916) 775-7021 or schedule online in under a minute. No referral needed, no cost, no obligation — just a time that works for you. You'll leave that first visit with a written report, not a guess.
It's free — no cost, no obligation.
Schedule Now →A real, thorough, 7-part screening — otoscopy, middle ear function, a full hearing test, speech-in-noise testing, recruitment/dynamic range testing, and a self-administered cognitive screening on Cognivue Thrive, the world's first FDA-cleared computerized test of cognitive function (no test given by us, no diagnosis made) — not a ten-minute beep test. You get a printed copy of your results, and we're glad to share them with your physician if you'd like. You leave with a written report, every hearing aid option available to you, and the one that best fits your budget. No guesswork. We also check your medical insurance benefits for free, before cost ever comes up.
Your hearing aids get verified against your actual ears with real ear measurement, then proven with live speech mapping — using a voice you actually want to hear, not a beep in a booth. The cleanest sound delivered to your brain, confirmed, not assumed. You leave independent and confident, not just fitted.
Uncompromising follow-up and care, for as long as you're a guest here. Every 6 months: a full cleaning, professional drying, a fit check, and any firmware updates your devices need. Annual re-screening — because hearing changes, and nobody should have to notice that on their own.
A thorough, judgment-free hearing test and self-administered cognitive screening — you leave with a written plan, not a guess.
Learn more →Real ear measurement and live speech mapping on every fitting, with nearly every major manufacturer available.
Learn more →Access to BrainHQ, a brain-training program backed by 140+ peer-reviewed studies — because cognitive health is part of your overall health, not a separate conversation.
Learn more →Cost shouldn't be the reason you keep putting this off. Every guest gets a free medical insurance benefit check before cost ever comes up, and if there's coverage, we file the claim on your behalf. For what isn't covered, Serenity offers monthly payment plans so you can get the technology you actually need now, on a budget that actually works for you.
Asking people to repeat themselves, turning the TV up louder than everyone else wants it, losing the thread in a noisy restaurant, feeling like people have started mumbling. If any of that sounds familiar, a Clarity Hearing Screening™ is a good next step — it's free, and there's no pressure attached to it.
A video otoscope exam where you see your own ear canal on screen with me, a full hearing test, speech-in-noise testing, and a self-administered cognitive screening on Cognivue Thrive, a computerized screening tool — no test given, no diagnosis made. You get a printed copy of your results, and I'm glad to share them with your physician if you'd like. You leave with a written report in plain language, not a vague "you have some loss." We also check your medical insurance benefits for free before cost ever comes up.
No. We hear with our ears, but we listen with our brain — that's the whole reason it's part of your visit. It's a screening of cognitive performance, not a diagnostic test, and it isn't designed to tell you whether you have or will get dementia or Alzheimer's disease. It simply helps us understand and treat any hearing loss that may be contributing to changes in how your brain is working, so your plan actually fits your real communication needs.
I'll be straight with you: most medical plans don't cover hearing aids at all, the same gap that exists for dental and vision. But coverage is inconsistent enough that it's worth checking — we verify your actual benefits for every guest, for free, and if there's any coverage, we file the claim on your behalf.
I'm not the cheapest, and I'm not the most expensive — but I only recommend the technology I believe in, and I'll never compromise on the Serenity Method™ to hit a price. Every guest gets a free insurance benefit check, and I offer monthly payment plans through CareCredit and Cherry so cost doesn't have to be the thing holding you back. We'll walk through real options at your Clarity Hearing Screening™ once we know what you actually need.
I live with tinnitus myself, every day, so this isn't theoretical for me. I can't diagnose or treat tinnitus — that's outside what a hearing aid dispenser is licensed to do — but I can share what's genuinely helped me and others, and refer you to the right specialist when that's what you actually need.
“I’ve been to Kaiser, Miracle Ear and Costco — and none of them are even close to the expertise that Bill exhibits, or the Serenity Method he’s developed.”
Hank Steefel, Lincoln Hills, Sun City
“You’re only as good as your follow-up service! Bill and the Serenity Promise does just that.”
— Gary William, Citrus Heights
“My own hearing aids are the first I’ve honestly been able to wear every day. As a former Army veteran who was exposed to noise trauma, these aids sound amazing — I hear clearly in noise, and the tinnitus sound generators have improved my severe tinnitus dramatically. I’m not just your provider, but also a fellow hearing aid wearer.”
Bill Forrest, CDP · Founder & Fellow Hearing Aid Wearer
Everything I've learned from 18 years and 38,000-plus hours in this chair — what hearing loss actually does to your brain and your relationships, why most fittings never get checked, and what to ask for so yours does — is in my book, Live Long. Live Well. Hear Well., backed by more than 40 scientific studies.
It's not a sales pitch. It's the same honest, research-backed explanation I'd give you sitting across from me at a Clarity Hearing Screening™ — just longer, and something you can keep. Tell us where to send it and we'll mail you a free copy, no strings attached.
807 Douglas Blvd, #150
Roseville, CA 95678